Building a 200,000+ user social platform from the ground up.

FlickUp needed more than a social network.

The platform had to bring together a large user community, hundreds of creators, AI generation, content discovery, payments and platform operations while remaining secure and reliable at scale.

Rather than connecting separate off-the-shelf systems, FlickUp needed the infrastructure to be built around its own product.

Lucy built FlickUp from the ground up.

We developed the frontend, backend and underlying platform architecture, creating the systems required to run the entire product.

Social Platform

A complete social experience with profiles, content feeds, Instagram-style grid discovery, comments, user authentication and SEO-optimized content architecture.

AI Creation Infrastructure

An AI generation layer integrating multiple Google DeepMind video-generation models, model-specific prompting, generation workflows and training processes allowing creators and partner organizations to produce content.

Creator Infrastructure

Each creator received a dedicated Creator Hub and management dashboard to publish content and monitor views and AI generations.

Payments & Revenue Sharing

A dedicated payment infrastructure allowing creators to receive payments and participate in revenue sharing through the platform.

Platform Management

Lucy built FlickUp's internal management dashboard, giving the platform operators centralized control over users, creators, content and platform activity.

Security & Authentication

The platform was built with multiple security layers, protected authentication and Google account login integrated into the user experience.

One architecture powering the entire ecosystem

FlickUp connects several complex systems behind one user experience:

1. 1

   Users

   Discover and interact with content

2. 2

   Social Platform

   Profiles · Posts · Comments · Discover

3. 3

   AI Creation

   Image & advanced video generation · Multiple AI models · Analytics & tracking

4. 4

   Payments

   Creator payments · Revenue sharing

5. 5

   Platform Operations

   Administration · Management · Monitoring

Built for scale. Built to stay online.

FlickUp grew to more than 200,000 users and approximately 300 creators, requiring an architecture capable of supporting a large and continuously active platform.

Lucy maintained 99.99% uptime while operating the interconnected systems behind the social platform, AI generation and creator ecosystem.

From first line of code to a live platform

Lucy handled the full development lifecycle:

• Architecture
• Frontend
• Backend
• Integrations
• Security
• AI infrastructure
• Payment systems
• Operational tooling

The result was not simply a social media website. It was a complete technology platform built around users, creators and AI-powered content creation.